Forecasting Promotional Sales Within the Neighbourhood
نویسندگان
چکیده
منابع مشابه
Demand forecasting with high dimensional data: The case of SKU retail sales forecasting with intra- and inter-category promotional information
In marketing analytics applications in OR, the modeler often faces the problem of selecting key variables from a large number of possibilities. For example, SKU level retail store sales are affected by inter and intra category effects which potentially need to be considered when deciding on promotional strategy and producing operational forecasts, but no research has put this well accepted conc...
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ژورنال
عنوان ژورنال: IEEE Access
سال: 2019
ISSN: 2169-3536
DOI: 10.1109/access.2019.2920380